Jay Mark Blog | Foodservice Equipment News & Trends

Elevating Food Displays to Boost Sales with GTI Designs

Written by The Jay Mark Group | Oct 21, 2024 12:30:00 PM

The proper display case in a foodservice business can be the difference between attracting customers or missing sales opportunities. Customers often make purchase decisions based on the visual appeal of what they see—and if a display is uninspiring or poorly arranged, potential revenue slips away.

By merging European aesthetics with American practicality, display cases can offer restaurants, bakeries, cafes, and grocery stores a compelling way to showcase their products effectively, and that's precisely what our partners at GTI Designs can do. From boosting grab-and-go offerings to creating visually appealing displays that draw customers in, GTI Designs provides solutions that help businesses keep up with evolving consumer trends.

Let's review some of the important trends of grab-n-go foodservice. Then we'll dig into some display solutions that can help Chicago-area operators increase sales with food and beverage impulse purchases.

The Growing Trend of Grab-and-Go

The demand for grab-and-go food options is rising, with consumers increasingly seeking quick and convenient meals to fit their busy lifestyles. According to recent data, most of the U.S. population is turning to grab-and-go options for their meals. This growing trend is a substantial opportunity for foodservice businesses to capitalize on customer demand for convenience without compromising quality.

Effective display cases are key to leveraging this trend. By showcasing fresh food items in a well-designed grab-and-go display, operators can entice customers to make impulse purchases that contribute to increased revenue. The grab-and-go concept isn't just a temporary fad—it's a mainstay in modern foodservice environments.

The Key to Increased Sales is Visual Appeal

Visual appeal plays a pivotal role in the success of any retail or foodservice business. Customers are drawn to vibrant, well-lit, and organized displays, and GTI Designs understands how to maximize these elements to increase sales. A well-crafted display case can enhance the appearance of food, making it more enticing and inviting, which can directly influence purchase decisions.

GTI Designs emphasizes the elements that matter most—like lighting, which illuminates the product and highlights its texture and freshness. Strategic lighting and thoughtful product arrangement create a visually compelling experience, prompting customers to engage more with the offerings. This level of presentation doesn't just increase sales; it builds a reputation for quality that keeps customers coming back.

GTI Designs Display Cases for Every Need

GTI Designs offers a wide range of display cases tailored to various foodservice needs. Their product range includes cases for gelato, pastries, deli items, wine, and grab-and-go solutions. This variety allows operators to find display solutions that match their specific requirements, whether operating a café, a bakery, a deli, or a high-volume retail setting.

One of GTI Designs' standout features is its ability to blend European styling with American functional needs, creating visually impressive products that are also practical for day-to-day use. Its grab-and-go solutions are a testament to this approach, combining sleek designs with practical accessibility for customers on the move.

Each display case is designed to be an attractive showcase and a reliable tool for maintaining product quality. Features such as temperature control and durable construction are standard, ensuring the cases keep food items fresh and visually appealing throughout the day. More than just display cases—they offer an essential tool for increasing sales, enhancing product appeal, and meeting consumer demands in a rapidly changing foodservice landscape. By investing in GTI Designs' display cases, operators invest in their business's future, ensuring that every product is showcased to attract and retain customers.

Schedule time to meet with the Jay Mark team to learn how GTI Designs can help your foodservice business: