Ice is the unsung hero in the foodservice world, shaping more than just temperatures. Not just for chilling drinks, ice also helps keep food at the right temperature and helps save money in bars. It's also a necessary tool in the healthcare community as well. With the help of ICETRO, operators can be sure they're using the best quality of ice available in various shapes and sizes to achieve the job at hand.
Understanding ICETRO is essential to appreciating their contribution to the world of cold beverages. They're not just a brand but a story of passion and innovation. Founded in 1981, ICETRO began its operations in the United States in 2016. A key player in ice-making solutions, the company has always been driven by the mission of redefining customer experiences positively.
There was once a time when ice wasn't manufactured but harvested. In the days before refrigeration was possible, harvesting businesses would cut ice directly from frozen rivers and lakes and ship to locations worldwide. In fact, at one time, ice was the second biggest United States export behind cotton.
With the advent of refrigeration, ice was less of a luxury and became a necessity. This is especially true in states with warmer weather for extended periods. By 1953, the first automatic ice makers were available in home refrigerators, making the expectation of how ice in drinks when in restaurants and bars more prevalent.
Today, the shape and style of ice cubes used in drinks are determined by the drink type. At one time, putting the same square ice cube in a glass of soda, a bourbon on the rocks, or using it in a blended drink wasn't strange. Fast forward to now, and not having an ice shape on hand for specific occasions is inefficient and can also cost operators money.
That's because using the incorrect ice for the function can affect liquor pours and turn off educated customers. Ice is so important that some will travel to quick service and fast food restaurants, specifically for chewable ice. With ICETRO ice machines, foodservice businesses don't need to worry about serving the incorrect ice or losing profits.
Ice is more than just a cooling agent when crafting the perfect drink; it's an art form. ICETRO
Classic and versatile, cube ice is ideal for a wide range of beverages, from cocktails to sodas. Its uniform shape ensures even cooling and minimal dilution, making it a favorite among bartenders and beverage enthusiasts.
Often referred to as 'chewable ice,' nugget ice is prized for its soft texture and quick chilling properties. Perfect for blended drinks and smoothies, nugget ice adds a touch of luxury to any beverage experience. Nugget ice is also more porous and takes on the flavor of the liquid it's placed in, causing it to be a highly sought-after ice among fans.
Delicate and light, flake ice is the ultimate choice for delicate cocktails and seafood presentations. Its soft, snow-like texture molds effortlessly around ingredients, ensuring consistent cooling without overpowering flavors.
For those seeking to make a statement, ICETRO offers a range of specialty ice shapes, including spheres, diamonds, and custom designs. These unique shapes enhance the visual appeal of beverages and elevate the overall drinking experience. When used in liquor drinks served over ice, the sphere shape melts slower and takes up enough volume that pours are often smaller than if using traditional cubes, helping operators increase profits on each pour while saving on inventory.
Each type of ice brings its aesthetic and functionality, ensuring that beverages are not only cooled to perfection but also visually stunning. With ICETRO's diverse range of ice shapes, the possibilities are endless.